Ashevegas Hot Sheet

Share this post
Why 'forest bathing' in Asheville is a smart tourism strategy and terrible marketing ploy
ashevegashotsheet.substack.com

Why 'forest bathing' in Asheville is a smart tourism strategy and terrible marketing ploy

Buncombe County Tourism Development Authority considers next steps at retreat

Jason Sandford
Apr 1, 2021
Comment3
Share

A screen shot from the February 2021 meeting of the Buncombe County Tourism Development Authority.

Imagine this voice-over for a tourism ad for Asheville. You can almost hear the soothing rasp of Sam Elliott in your ear:

“So imagine you’re taking a bath. Only you’re fully clothed and there’s no water. Instead, you’re bathing in the energy of the trees. I…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2022 Jason Sandford
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing